Retro Coca-Cola 13L Metallic Cooler – The Ultimate Party Icon. Be the Center of Attention. Step away from generic plastic bins. In a sea of modern coolers, this Vintage Red Metal Ice Chest instantly makes you the unique presence at any gathering. Whether it’s a beach day, a backyard BBQ, or a tailgate party, this cooler isn’t just a tool-it’s a conversation starter. Official Vintage Graphics: Features the timeless Coca-Cola script and “Ice Cold” branding with polished chrome accents. No Electricity Needed: Just add ice! Perfect for the beach, patio, campsite, boat, or RV. Built-in Bottle Opener: Never scramble for an opener again. Pop your glass bottles right on the side of the chest. Self-Locking Carry Handle: A classic safety feature-pull the handle up to lock the lid tight, preventing spills during transport. Eco-Friendly Construction: Crafted with PU insulation and premium metal, ensuring safety, durability, and a non-toxic, stain-resistant interior liner. ? Specifications & Features. 13L (14 qt) – Holds up to 18 cans or 12 bottles. Durable Steel-Belted Exterior with Eco-Friendly PU Lining. Lightweight design with a secure, ergonomic locking handle. Easy-wipe, stain-resistant liner for quick cleanup. 1950s Mid-Century Retro Red. ? Brand Story: The Legend of “Ice Cold”. More Than a Cooler A Piece of History. This isn’t just a box for ice; its a tribute to a century of American innovation. From the dusty roads of the 1920s to the golden age of the family road trip, the Coca-Cola cooler has been the gold standard for refreshment. The Evolution of “Ice Cold”. The Early Days (Pre-1929): Before standard coolers existed, shopkeepers used halved syrup barrels filled with ice. It was Coca-Cola President Robert Woodruff who revolutionized the industry by demanding a standardized, branded cooler to ensure every Coke was served Ice Cold. The 1929 Milestone: Partnering with the Glascock Bros. Coca-Cola released its first official metal cooler. It was a retail revolution, turning every corner store into a destination for chilled refreshment. The Mid-Century Golden Era: Following WWII, as car culture exploded, the heavy retail chests evolved into the portable picnic coolers we love today. They became the essential companion for every beach trip, backyard BBQ, and highway adventure. Classic Craftsmanship, Timeless Design. Inspired by the legendary 1950s models produced by the Progress Refrigerator Co. This cooler maintains the rugged soul of the original. Heavy-Duty Steel: Built to last, just like the vintage originals found in collectors’ garages. The “Locking” Handle: A classic safety feature? Pull the handle up to lock the lid tight, preventing spills on the go. Built-in Bottle Opener: A nostalgic nod to the era of glass contour bottles. Why It Matters Today. Re a collector of Americana or just looking for the perfect centerpiece for your next party, this cooler represents more than just utility. It represents optimism, leisure, and the timeless promise of a cold drink on a hot summer day. Take a cooler along! The classic 1950s Coca-Cola slogan.