The product is a vintage Coca-Cola cooler made of metal, featuring the iconic Coke branding. This rare collectible item showcases the classic soda theme associated with Coca-Cola, making it a unique and nostalgic piece for collectors and enthusiasts of vintage advertising memorabilia. Perfect for displaying or using to keep beverages cool, this Coca-Cola cooler is a must-have for anyone looking to add a touch of retro charm to their collection. THE LETTERING IS EMBOSSED (RAISED LETTERING) AND IS NOT A DECAL OR STICKER. NEVER SEEN ONE QUITE LIKE THIS WITH THE ICE PICK AND OPENER IN THE LID!!!! PLEASE VIEW ALL PICS AS TO THE CONDITION AND PAINT WEAR AS THIS IS THE EXACT ITEM THAT YOU ARE GETTING.